Creative/Marketing
portfolio
portfolio
ANNA HALLIDAY
About Me
Hi, I’m Anna Halliday, originally from the Czech Republic. I have a solid background in customer service and social media management, and I love creating engaging content and fostering online communities. As a lifelong learner, I’m always excited to pick up new skills in digital marketing and design. Welcome to my portfolio, where you can see my projects, videos, copywriting, and design work.
Hi, I'm Raven, the Chief Happiness Officer of this page!
Anna Halliday
Marketing Coordinator
Education
I'm currently studying Marketing Management at Salt Lake Community Colleg. I've earned digital and social media marketing certifications from HubSpot Academy and continuously enhance my skills through YouTube tutorials and insights from industry leaders.
Currently Studying Associate Degree
Salt Lake Community College
Marketing Management
August 2023
Cerftification
HubSpot Academy
Digital Marketing
August 2023
Cerftification
HubSpot Academy
Social Media Marketing
Job Experience
Success in Education
Marketing Coordinator
Nov 2021 - Aug 2023
I managed social media for the Success in Education Foundation and its four programs: Ken Garff Esports, Keys to Success, Road to Success, and Women Who Succeed. During my time there, I created the majority of the content for these channels.
Ken Garff Esports - Instagram
Success in Education - LinkedIn
*I created most of the content on these social media channels between 12/2021 and 7/2023.
Monkey Wrench Plumbing
Social Media Marketing Specialist
Dec 2023- April 2024
I was contracted to manage social media and email marketing for Monkey Wrench Plumbing, focusing on growing their online presence and engagement.
Projects
portfolio
Project 01
GOAL: Promoting the Keys to Success end-of-the-year car giveaway on Instagram and TikTok
Designs and video were created by Canva & CapCut
Pre-event highlight video
I was responsible for filming, editing, and publishing these videos.
I used footage I recorded at the previous year’s event for that year’s Pre-Event Highlight Video.
Post-event highlight video
Project 02
GOAL: Promoting scholarship availability on the Keys to Success app and increasing the number of scholarship applications.
PLATFORM: Instagram
CAROUSEL
Project 3
GOAL: Promoting a Special Deal for Monkey Wrench Plumbing
PLATFORM: Facebook & Instagram and email
Designs were created by Canva and SendGrid
Short Video Contents
Below is a selection of video content that I coordinated, filmed, designed, and edited with CapCut.
Ken Garff Esports Spring Celebration Event
Post-Event Recap for Instagram
WOMEN WHO SUCCEED SOCIAL EVENT
Post-Event Recap for Instagram
KEYS TO SUCCESS “COLLEGE APPLICATION CHECKLIST FEATURE”
Promotional Video for TikTok and Instagram
KEYS TO SUCCESS APP HIGHLIGHT
Fun Promotional Video for TikTok and Instagram
Copywriting Contents
Below is a selection of my copywriting content for multiple platforms.
Written by me, not AI.
Podcast BioS of guests for YouTube
As part of my role at Success in Education, I crafted a concise biography for their We HEAR Her podcast. This bio was utilized across platforms such as YouTube, Spotify, and Apple Podcasts. Success in Education, a nonprofit under Ken Garff Auto, resonates with their motto "We Hear You," which inspired the inclusion of "Listen in to hear" at the end of bios. This phrase also mirrors the podcast's title, "We Hear Her."
Becky Edwards, former Member of the Utah House of Representatives and current candidate for the United States Senate, dedicated her career to making life better for Utah families. As a social worker and counselor, Becky got a deep understanding of unrepresented community issues and the need to show the power of individual voices in Utah politics. In an effort to expand her service as an advocate for Utah families, Becky is currently running for a seat in the U.S. Senate. Listen in to hear how Becky works tirelessly to learn more about diverse communities, increase visibility on unrepresented issues, and improve the power of individual voices.
Davis Smith, founder & CEO of Cotopaxi, spent most of his childhood in Latin America, where his spirit for adventure and heart for humanitarian work was born. Being exposed to a variety of cultures, Davis gained a unique appreciation for diversity, and that, coupled with his entrepreneurial vision, has become the outdoor gear brand that we know and love! Cotopaxi believes the products that get us exploring can make a positive impact on other people’s lives. And that is why they create sustainably designed outdoor gear that fuels both adventure and global change. Thank you, Davis, for all that Gear for Good does to improve our world and the people in it. Woman Who Succeed is thrilled to have you as a male-ally in our community. Listen in to hear Davis share his thoughts on creating diversity, advocating for women's leadership in business, and how adventure can turn into global change.
Missy Larsen is the VP of Philanthropy and Community Impact at doTERRA Internation. She oversees one of the world's most active corporate-philanthropy operations with a mission to empower people and communities worldwide to be healthy, safe, and self-reliant. Over the past three decades, Missy has become recognized as a collaborative leader known for her results-oriented work. In this episode, Missy shares her fondness for her career at doTERRA, where she is able to use her expertise and talents to make positive and sustainable changes in the world. Listen in to hear Missy's fascinating story about how we are all connected and how trusting our intuition will lead us in the right direction.
Design
Mockups
Below is a selection of my design learning projects where I created a few mockups in Adobe Indesign and Canva. I have included these designs as I want to show that I am continuously learning and show my design skills despite the fact that they are not professionally used.
adobe Indesign mockups
trifold brochure - wedding photographer
I aimed to create a trifold brochure with a clean, modern aesthetic infused with a touch of bohemian style to promote a wedding photographer. The design features a palette of black and white, accented with a vibrant pop of pink color.
Canva mockups
Fun text videos
I was inspired by those engaging text pop-up videos on social media, so I decided to give them a try myself.
Contact
Phone :
+1 (801)-608-4230
Email :
annazhalliday@gmail.com
Connect with me on LinkedIn!
Thank you
Anna Halliday